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10 reasons why you need a website for your business

Reasons why your business needs a website

Are you aware of the Zero Moment of Truth?

Or you can just google it.

There’s a reason they tell you to befriend google.

And scaling your business is one of them. 93% of potential purchases start with a google search. The general google search is their zero moment of truth. That is why you need a website to be more profitable in the current world.

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But…wah!! Isn’t a website too expensive for me? Actually, lack of one is reeaaally expensive. In a world of naturally judgmental people, credibility is key to success in business. Let’s take a look at some of the impacts of a website to your business.

1. Professionalism

Nothing says ‘Welcome!’ than an excellently-designed website. Just like a well-tailored suit, a well-designed website gives you the professional look that gets people to trust you. Groom your business too. People respond to how you dress. Prove to them you are their guy.

do-i-need-a-business-website2. More potential customers

One business attracts only the people who pass by…and maybe a few friends and relatives. Another is accessible by both the physical customers and the more than 7 million Kenyans who have daily access to the internet. Is there any comparison? Having a website means that people can view your business whenever, wherever they wonna…even when you are climbing Mt.Kenya or snoring and rolling at dusk.

3. Boost Sales

In 2019, more than 2.4 billion people use the internet around the world. I’m sure you are among the more than 81% who first look up things on the internet before making purchase decisions. Need I say any more about presenting your business to the internet for people to see it? Remember that the majority of customers to your website come from google search and going directly to your website.

Professional website developers in nairobi

  1. Excellent Customer Service

Firstly, you need a platform that enables easy communication with clients anywhere, anytime. A good website developer in Kenya can help you do just that. Secondly, people need the ‘Contact Us’ section. A good customer service can soar your business to heights you could only dream of.

  1. Minimise Operational Costs

Your business website will cater for your marketing needs without any costs involved. Phew! Sounds relieving in a world where marketing is a damn expensive activity. Professional website developers in Kenya can help you optimize the website as you focus on other business processes.

  1. Social Proof

People love visuals. Don’t you? A video, photos, or just an image. If you scroll up right now, you will first see the image at the top before the title of this post. Now you know why you need a website to impress people and let them see what you sell. Even when the good is out of stock, customers can always remember where they can see the product. A good website with the right images can be done by a professional website developer In Nairobi or anywhere else in Kenya. You need not contact Mark Zuckerberg.

  1. Enhance your accessibility

Customers hate it when they need you but they can’t access you. It will be a struggle for existing and potential customers to contact you if they can’t ‘google’ your contact info. Online presence is as important as the light in your house. They need at least the company of a robot who can give them some details when you are away.

  1. Easy Selling

Pushing a cart around has never been easier than it now is. People are growing lazier day by day as technology chips in to save the day. You shouldn’t miss this hot wave. You can earn a lot from people’s reluctance. Why not ride this hot wave of selling online?

ecommerce web developers in KenyaThe good news is that a well-developed and designed e-commerce website operates 24/7 every 365 & a quarter days. All you need is a professional web designer and you can start earning even when not working. Let the website do the work for you.

  1. Staying in control of your brand

Unlike the traditional brick & mortar where you have limited and expensive chances of rebranding, a website offers you the ultimate opportunity to learn things and implement them on the spot. An affordable website developer and SEO (Search Engine Optimization) strategist can help you to keep rebranding and keep the fire burning.

  1. Stay ahead of the competition

Are you aiming to be the best? Don’t answer that. I know you are dying to be the best in your niche. Well, you can’t be the best if you don’t do what winners do. The best in 2019 know that the secret is targeting the right customers. With a website, you can easily target a specific group and smile your way to the bank. Eg. You could target women between the ages of 18 to 27 with trendy but cheap shoes.


How Much Does a Website Cost in Kenya?

A website can cost anywhere from free to upwards of Ksh 10,000. 

Do not let a price prevent you from creating a website. If you’re a one-man operation with zero budget, at least get a basic website that you can jazz up later when you have a better cash flow.

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Here’s what goes into the cost of a website:

  • Hosting –  This is the service or company providing space on the internet for your website. Hosting providers include GoDaddy, InMotion, and others. We recommend you use GoDaddy. Hosting is charged monthly and typically costs Ksh 580 and up.
  • Domain name – This is shown as www.yourcompany.com, and is usually a yearly payment.
  • Design – Some designs are free, other cost money.
  • Plugins and extensions – Typically, the more plugins you want, the more expensive a website gets.
  • Complexity of design – The more customized your website is, the more expensive it is

Look, anyone who tells you your business doesn’t need a website is just plain wrong. Those experts who say you don’t need a website unless you’re an online business or an ecommerce business is also wrong.

If you need help, contact these guys at Webdrawers and Hudutech they have a wide range of website design packages for every budget, and they’d be happy to walk you through your needs.

CALL 0704010026/ 0701201390 For your website design.

For as little as KSH 5,000, you have yourself a website.

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Charles Muriithi
Charles is the content writer of Smart Parking Finder Kenya, Globalguds stories, and other major blogs. He is also an entrepreneur and a technology enthusiast.


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