As earlier promised in an earlier post, 411 Kenya will be your business partner, holding your hand and guiding you through the murky waters of business. Today, we cover the story of the almighty Netflix and how the company has managed to blow others out of the water within a very short span. This post, therefore, will major on the internet space and how well you can surf your way to glory in the internet business.
Just like a good quote never gets old, a good business never runs out of customers and above all, ideas. The story of Netflix encompasses one of the most brilliant ways of how to make money online in Kenya. With a massive over 137 million subscribers, Netflix is the undisputed king of internet video streaming. The company grew slowly in its mother country since its foundation in 1997. However, it skyrocketed when it went international in 2010.
Three stages of growth
Netflix was founded in Scotts Valley, California. Its first stage of growth was, therefore, in its mother country, the U.S. It took several years to deepen its roots in the country where customers were supportive because it is their home company. The lesson here is that in learning how to make money online in Kenya, entrepreneurs should consider taking time to learn and develop a thick skin and deep roots in the spaces where they are most likely to be appreciated by many.
The second stage of growth was when the company spread to Canada and other neighbouring countries. By doing so, Netflix was able to capture the attention of supportive neighbours, who also happen to understand the language of the Americans. In this case, Netflix used the method of beginning from the known to the unknown, and so should entrepreneurs. It is always advisable to test the waters with one foot, that is, make calculated risks, and not just blind movement.
The third stage of growth entailed spreading to the rest of the world where there are different cultures and dialects. The second stage taught Netflix more about the international market and its potential hurdles. In the third stage, therefore, Netflix used a subtle approach of customizing the content and collaborating with the locals to make friends everywhere. Entrepreneurs looking forward to making money online in Kenya should make intelligent steps toward wooing clientele without jumping the baby steps. Shortcuts are likely to result to punitive consequences in future.
The internet space
There are unlimited opportunities to make money online in Kenya. All that one needs to do is to select the niche in which they best perform and maximize their potential there. As Peter Thiel says, “Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
There is nothing new under the sun. In your DAILY perusal of books and reliable internet sources, you might join the dots and get a revelation of where the world is heading next. It goes without saying, that being ahead of the game means everything in business.
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